About

Goodyear Autocare Warana are Sunshine Coast-based tyre and mechanical specialists.

The challenge

With many tyre and mechanic stores located across the Sunshine Coast, Aaron Galvin, Manager at Goodyear Autocare Warana was on the hunt for a solution that could boost Google Business ratings and set them apart from their competition.

Being positioned on the Sunshine Coast, the competition has always been high with tyre and mechanical specialists. We know how much a good review can influence someone’s decision, especially when it comes to taking their vehicle to mechanic they can trust. With only 50 Google Reviews and a Star Rating of 3.5, we knew we could do better. We started asking our staff to talk to customers about leaving a review, but the process was time-consuming and inefficient.

They needed a way to easily send and receive customer feedback via Google Business reviews, which would in-turn increase their brand uplift and help to improve new business opportunities.

Business requirements

  • To promote their brand by increasing Google reviews, in-turn increasing their Google Star Rating
  • An easy way to follow up with customers after having visited the store to receive feedback
  • An efficient way to collect customer reviews that reduces the need for staff members to ask customers for reviews while in-store
  • An easy way to personalise SMS at scale
  • An easy way to track engagement on link clicks via SMS
  • An ongoing way to increase customer bookings  
The GoodYear Autocare Warana team

The solution

Goodyear Autocare Warana implemented Notifyre’s SMS broadcast solution for its easy-to-use platform and low-cost pay-as-you-go pricing flexibility. Using a weekly CSV export of customers from their CRM, they are then imported into Notifyre, creating a campaign- specific contact list.  

SMS reviews are sent using a trackable bit.ly short link to their customers who are asked to leave a Google business review on their experience with Goodyear Autocare. The process to setup and send an SMS broadcast takes no longer than 5 minutes, allowing them to send out hundreds of SMS messages to customers every week.  

Notifyre’s SMS solution is a highly efficient and convenient way for our business to follow-up with customers. My staff no longer have to spend time asking for reviews as I can send out an SMS broadcast in minutes. We’ve increased our Google Business review by 60% in 6 weeks. The Australian sales and support team has also been incredible in working with me to guide me through setting up Bit.ly links to track and view analytics on how many customers open the SMS and respond.

The outcome

Within the first 6 weeks of implementation, Goodyear Autocare Warana experienced:

  • A 74% increase in the volume of customer reviews
  • An improvement on their Google My Business rating from 3.5 to 4.3  
  • A 95% increase in business process efficiency for time spent gathering reviews
Learn more

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