SMS Geofencing is a location based marketing technique that sends SMS messages to users’ mobile devices when they enter, exit or are near a specific geographic area. It uses GPS, WiFi, RFID or mobile network data to create virtual boundaries called geofences around a defined location.

When a mobile device crosses this virtual perimeter, it triggers an automated SMS, typically used for promotional SMS, SMS reminders or SMS alerts.

Benefits of SMS Geofencing

SMS Geofencing can significantly enhance your marketing strategy and customer engagement by offering highly relevant, location aware messages:

• Deliver messages at the right place and time such as increased foot traffic by targeting customers near physical locations
• Send timely, personalised promotions that drive conversions
• Improve event communication with on site attendees
• Support safety alerts and logistical updates in real time
• Gain insights into customer behaviour based on movement patterns