SMS Opt-In

SMS opt-in is the process where an individual gives explicit consent to receive business text messages. This consent is usually collected through forms, checkboxes, keywords (texting “YES” to a number), or during sign-up processes, turning them into an SMS subscriber. SMS opt-in plays a key role in mobile marketing, ensuring that businesses communicate only with users who have agreed to receive messages.

An SMS opt-in typically includes:

• Clear request for permission to send SMS communications

• User action, such as ticking a box or replying with a keyword (“YES”)

• Record of consent, including date, time, and method of opt-in

• Information about message frequency and content (e.g., marketing, reminders, alerts)

   

Why should your business use SMS Opt-In?

Building your SMS opt-in list is essential for ensuring compliance with SMS laws in the US and communication regulations, such as the TCPA and the Can-Spam Act. It builds trust with recipients, reduces the risk of complaints, and improves engagement by ensuring messages are only sent to individuals who want to receive them.