Text Message Signature

What Is a Text Message Signature?

A text message signature is a short sign-off that identifies who an SMS is from. For businesses, it typically includes the sender's name, business name or both. For example, a signature might be as simple as "- John from ABC Dental."

Since SMS doesn't always identify a business sender in the same way email displays a sender name, including a signature can help recipients quickly recognize who sent the message. Text message signatures are also sometimes referred to as SMS signatures.

How Does a Text Message Signature Work?

A text message signature is included as part of the SMS message content, usually at the end of the message. Depending on how messages are sent, a signature can be:

• Added manually: The sender types their name or business name at the end of the message.

• Included in a template: Businesses can add a standard signature to SMS templates so it appears consistently across messages.

• Personalized: A signature can include the individual sender's name or other relevant details depending on the recipient or message.

For business SMS, the signature on text messages is typically included as part of the message content or added to an SMS template. This allows businesses to use a consistent sign-off or personalize the signature for different senders or messages.

How Do You Make a Signature for Text Messages?

To add a signature to a business text message:

• Choose a clear sign-off: Use your business name, sender name or both.

• Add it to your message: Include the signature manually or as part of a saved SMS template.

• Keep it short: SMS character limits mean longer signatures leave less room for your message.

Businesses that send SMS regularly can save the signature in a reusable template rather than adding it to each message manually. For mass text messaging, templates can help keep sender identification consistent across messages sent to multiple recipients.

Why Use a Text Message Signature?

A text message signature helps recipients quickly identify who a message is from. For businesses, it can help with:

• Building trust: Clearly identifying your business can make messages more recognizable to recipients.

• Supporting compliance: Identifying the business or sender can help meet applicable SMS compliance requirements.

• Maintaining consistency: Teams can use a consistent sign-off across agents, departments and messages.

• Reduces opt outs and spam reports: Recipients are less likely to block or report a message from a clearly identified sender.

Text Message Signature Examples

• "- Sarah, ABC Dental Front Desk"

• "Reply STOP to opt out. - Notifyre Support"

• "Thanks, John | Riverside Real Estate"

• "- {{agent_name}}, {{business_name}}"

The last example uses personalization tokens, so the same template can automatically insert the right agent and business name for each message sent.