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Australian SMS Sender ID

A Sender ID puts your business name or dedicated number at the top of every text message you send, so recipients know exactly who it's from before they read a word. Notifyre makes it simple to set up, manage, and register your SMS Sender ID in compliance with Australian regulations.

ACMA Compliant
SMS Broadcast
Subscriber Management Tools
Email To SMS Gateway
SMS Delivery Reports
SMS API Integration
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Excellent rating.svg 4.7/5
Customer Service Rating (1187 Reviews)
google.svgwinter-2026-top-performer-source-forge.svgslashdot-top-performer-winter-2026.svgmost-loved-software.svgBBB-acc-business.svgiso.svghipaa.svguptime.svgau-owned.svg

Registration is coming soon

From 1 July 2026, Notifyre is required to replace any unregistered alphanumeric Sender ID with "Unverified" before your message is sent. 

BRANDED & COMPLIANT

Why your business needs a SMS Sender ID

Build Instant Trust
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When your business name appears at the top of the message thread, not an unknown number, customers engage with confidence. A recognised Sender ID signals legitimacy and increases open rates.
Protect Your Brand
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A registered Sender ID tells your customers the message is from a trusted, verified business, not a scammer impersonating one. After July 1st recipients will have genuine assurance that the message is from your business.
Stay Compliant
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Notifyre is an approved ACMA partner. This means you can manage your registration in your Notifyre account and stay compliant with the support of a local Australian based team.
SMS WITH SENDER ID

Ways to send SMS online with Notifyre

Online SMS Platform

Login to Notifyre's easy to use online platform and send individual messages or bulk SMS broadcasts, all with your chosen Sender ID. No technical setup required.
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Email to SMS

Send SMS directly from your existing email client like Gmail, Outlook, and more. Set a SMS Sender ID when setting up Email to SMS, so every message arrives looking professional without leaving your inbox.
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SMS API and Integrations

Automate Sender ID messaging at scale through Notifyre's developer-friendly SMS API, or connect via Zapier to over 7,000 apps. Ideal for businesses sending transactional messages, alerts, or notifications through their existing systems.
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Trusted by 10,000+ Australian businesses

Rated 4.7/5 based on 1187 reviews

5.0
StarStarStarStarStar
Amazing and Easy to Use
Love this SMS service. It's cheap and easy to use, will definitely be moving over to Notifyre full time.
Declan M
Verified User
Trustpilot logo
05 May 2025
Trustpilot
5.0
StarStarStarStarStar
Top-Notch Service
Notifyre is packed with features, yet it is incredibly user-friendly, making it easy for us to use every day. The customer service is top notch, and the platform is perfect for any business needing to send SMS or faxes. With flexible pricing options through affordable plans or pay-as-you-go, it’s both simple and cost-effective. Huge thanks so Joe and the team!
Post & Print Supply Co Pty Ltd
Verified User
Google logo
24 March 2025
Google
5.0
StarStarStarStarStar
Unbeatable Customer Service
Overall I am very pleased with the customer support, the intuitiveness of the system, and the speed at which the messages go out. I plan to work with Notifyre for a very long time.
Neil P
Creative Director
SourceForge logo
04 February 2025
SourceForge
5.0
StarStarStarStarStar
User-friendly and Efficient
My overall experience with the SMS service has been largely positive. The user-friendly interface and efficient functionality make it easy to navigate and utilise. The quality of the service stands out, particularly given its competitive pricing, which is significantly more affordable than other brands. I would highly recommend it to anyone in need of reliable SMS communication.
Cristina L
CEO
SourceForge logo
21 October 2024
SourceForge
5.0
StarStarStarStarStar
Great Onboarding and Kickoff
Happy with my experience so far. I really enjoyed working with Notifyre so far. The experience has been stress-free and the team are very helpful and responsive. Easy to setup, support are very helpful and responsive. The platform is intuitive, user-friendly and easy to manage.
Jayme D
Marketing Director
SourceForge logo
10 October 2024
SourceForge
5.0
StarStarStarStarStar
No Hidden Fees
Finally, something without hidden fees. Easy to navigate and start sending messages. Customer service has been great. I like that it's prepaid and easy to use. So far I have found everything very good.
Mary
Finance
Capterra Logo
02 October 2024
Capterra
5.0
StarStarStarStarStar
Affordable and Easy
Priced well for small business. Allows multiple users. Good support.
Sarah
Professional Training & Coaching
Capterra Logo
08 August 2024
Capterra
5.0
StarStarStarStarStar
Service Has Been Excellent
I wanted to share my positive experience with Notifyre. The service has been excellent. It's user-friendly, I appreciate the no lock-in contracts, and no hidden fees. I'm also impressed with the follow-up and assistance I've received from Joe.
Karl F
Verified User
Google logo
08 March 2025
Google
5.0
StarStarStarStarStar
Highly Recommended
Everything is working and Joseph kept checking in to see how things were going. They are a very personal company and it feels like we have met face to face even though we have not. I highly recommend them to any one needing a SMS solution.
Andrew D
SMS User
Google logo
20 August 2024
Google
5.0
StarStarStarStarStar
Best in the Market
Notifyre makes SMS so simple and lightning fast and a great value for money offering.
Brent C
Non-profit Organisation
Trustpilot logo
9 May 2024
Trustpilot
5.0
StarStarStarStarStar
Very Good Product
Product seems very good and the staff were helpful and proactive.
Stewart A
Verified User
google_g_icon_download_1_34f3c24f08.svg
1 August 2025
Google
5.0
StarStarStarStarStar
Excellent Value
Excellent Value. Very easy to use. Sales and support staff were incredibly responsive and helpful in getting my SMS set up and running. Costs are straight forward and upfront. Customer for life.
Bertrand W
Verified User
Trustpilot logo
5 August 2025
Trustpilot
5.0
StarStarStarStarStar
Friendly and Personal Support
I needed to send myself automated texts, and Notifyre made the process simple. Ryan personally called to help me complete the form, no bots, just real, friendly support from a real person. Excellent start with Notifyre. If this level of customer service continues, I can’t imagine being disappointed and it’ll even handle those few faxes I still have to send each year.
Anonymous
Verified User
SourceForge logo
21 October 2025
SourceForge
5.0
StarStarStarStarStar
Superb Service and Service
The service and support we got from Notifyre was 100%. At minimum cost to us, we sent an SMS to over 8,500 clients. The system is very user friendly and we will definitely use Notifyre again in the future.
Tonya B
Verified User
google_g_icon_download_1_34f3c24f08.svg
11 March 2026
Google
5.0
StarStarStarStarStar
Amazing and Easy to Use
Love this SMS service. It's cheap and easy to use, will definitely be moving over to Notifyre full time.
Declan M
Verified User
Trustpilot logo
05 May 2025
Trustpilot
5.0
StarStarStarStarStar
Top-Notch Service
Notifyre is packed with features, yet it is incredibly user-friendly, making it easy for us to use every day. The customer service is top notch, and the platform is perfect for any business needing to send SMS or faxes. With flexible pricing options through affordable plans or pay-as-you-go, it’s both simple and cost-effective. Huge thanks so Joe and the team!
Post & Print Supply Co Pty Ltd
Verified User
Google logo
24 March 2025
Google
5.0
StarStarStarStarStar
Unbeatable Customer Service
Overall I am very pleased with the customer support, the intuitiveness of the system, and the speed at which the messages go out. I plan to work with Notifyre for a very long time.
Neil P
Creative Director
SourceForge logo
04 February 2025
SourceForge
5.0
StarStarStarStarStar
User-friendly and Efficient
My overall experience with the SMS service has been largely positive. The user-friendly interface and efficient functionality make it easy to navigate and utilise. The quality of the service stands out, particularly given its competitive pricing, which is significantly more affordable than other brands. I would highly recommend it to anyone in need of reliable SMS communication.
Cristina L
CEO
SourceForge logo
21 October 2024
SourceForge
5.0
StarStarStarStarStar
Great Onboarding and Kickoff
Happy with my experience so far. I really enjoyed working with Notifyre so far. The experience has been stress-free and the team are very helpful and responsive. Easy to setup, support are very helpful and responsive. The platform is intuitive, user-friendly and easy to manage.
Jayme D
Marketing Director
SourceForge logo
10 October 2024
SourceForge
5.0
StarStarStarStarStar
No Hidden Fees
Finally, something without hidden fees. Easy to navigate and start sending messages. Customer service has been great. I like that it's prepaid and easy to use. So far I have found everything very good.
Mary
Finance
Capterra Logo
02 October 2024
Capterra
5.0
StarStarStarStarStar
Affordable and Easy
Priced well for small business. Allows multiple users. Good support.
Sarah
Professional Training & Coaching
Capterra Logo
08 August 2024
Capterra
5.0
StarStarStarStarStar
Service Has Been Excellent
I wanted to share my positive experience with Notifyre. The service has been excellent. It's user-friendly, I appreciate the no lock-in contracts, and no hidden fees. I'm also impressed with the follow-up and assistance I've received from Joe.
Karl F
Verified User
Google logo
08 March 2025
Google
5.0
StarStarStarStarStar
Highly Recommended
Everything is working and Joseph kept checking in to see how things were going. They are a very personal company and it feels like we have met face to face even though we have not. I highly recommend them to any one needing a SMS solution.
Andrew D
SMS User
Google logo
20 August 2024
Google
5.0
StarStarStarStarStar
Best in the Market
Notifyre makes SMS so simple and lightning fast and a great value for money offering.
Brent C
Non-profit Organisation
Trustpilot logo
9 May 2024
Trustpilot
5.0
StarStarStarStarStar
Very Good Product
Product seems very good and the staff were helpful and proactive.
Stewart A
Verified User
google_g_icon_download_1_34f3c24f08.svg
1 August 2025
Google
5.0
StarStarStarStarStar
Excellent Value
Excellent Value. Very easy to use. Sales and support staff were incredibly responsive and helpful in getting my SMS set up and running. Costs are straight forward and upfront. Customer for life.
Bertrand W
Verified User
Trustpilot logo
5 August 2025
Trustpilot
5.0
StarStarStarStarStar
Friendly and Personal Support
I needed to send myself automated texts, and Notifyre made the process simple. Ryan personally called to help me complete the form, no bots, just real, friendly support from a real person. Excellent start with Notifyre. If this level of customer service continues, I can’t imagine being disappointed and it’ll even handle those few faxes I still have to send each year.
Anonymous
Verified User
SourceForge logo
21 October 2025
SourceForge
5.0
StarStarStarStarStar
Superb Service and Service
The service and support we got from Notifyre was 100%. At minimum cost to us, we sent an SMS to over 8,500 clients. The system is very user friendly and we will definitely use Notifyre again in the future.
Tonya B
Verified User
google_g_icon_download_1_34f3c24f08.svg
11 March 2026
Google
WHICH IS RIGHT FOR YOUR BUSINESS

Two types of SMS Sender ID

Notifyre supports both Numeric and Alphanumeric Australian SMS Sender IDs.

Alphanumeric SMS Sender ID

An Alphanumeric Sender ID is a custom name made up of letters, or a mix of letters and numbers. Instead of a phone number, your recipients sees this.

  • Up to 11 characters (letters, or a mix of letters and numbers)

  • Outbound only. Recipients cannot reply to an alphanumeric Sender ID

  • ACMA registration required from 1 July 2026

  • ABN, authorised ABR contact, and myID Digital ID required for registration

Numeric SMS Sender ID

A Numeric Sender ID could be a short code like 1234, a business mobile number, or any other numeric identifier. All messages you send come from the same number, giving customers a consistent identity to recognise. 

  • Up to 11 numbers

  • Enables two-way SMS, recipients can reply if the number is a real mobile number or short code

  • Proof of number ownership required for registration

NOTIFYRE REGISTRATION COMING SOON

How to register your alphanumeric SMS Sender ID

Notifyre is an approved telecommunications provider for the ACMA SMS Sender ID Register. That means you can submit your registration directly through Notifyre, without navigating the ACMA process on your own.
Prepare your business details

Before Sender ID registration:

  1. Confirm your Sender ID meets ACMA's format requirements (letters, or a mix of letters and numbers, up to 11 characters, no digits only, no prohibited terms)

  2. Ensure your ABN and authorised contacts are up to date on the Australian Business Register (ABR)

  3. Set up a myID Digital ID (formerly myGovID) for an authorised person in your organisation.

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COMING SOON
Submit registration through Notifyre
When Sender ID registration is available in Notifyre, login to your account and submit your application. Notifyre will collect the required information and submit on your behalf through the ACMA register.
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ACMA verification
An authorised contact in your organisation will complete identity verification through the ACMA Assist platform using myID. Once approved, your Sender ID is confirmed, registered, and protected.
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Set Up Your SMS Sender ID

Add your business name on every message you send. Notifyre makes it easy to set up a numeric Sender ID right now, and alphanumeric registration is coming soon.
ESSENTIAL SMS & MMS FEATURES

Business-ready online SMS service features

SMS broadcasting
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Send text message broadcasts with high deliverability. Schedule SMS & MMS, upload contacts in bulk, and personalise texts using templates, merge fields, emojis, or Unicode.
Contact management
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Easily import your contact lists, organise them into groups, and keep your audience segmented for targeted SMS communication.
Subscriber & opt-out tools
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Stay compliant with built in and automated opt-out features. Give customers the choice to unsubscribe via text reply or secure opt-out links.
2-way SMS inbox
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Engage in real-time conversations with your customers by sending and receiving SMS directly in Notifyre’s secure online SMS inbox.
Virtual SMS & MMS numbers
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Bring your existing phone number to Notifyre or order a dedicated virtual SMS or MMS number for 2-way business SMS messaging.
Campaign delivery reporting
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Track your online SMS campaigns with real-time delivery reports to measure success and optimise SMS broadcasts.
Team & user permissions
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Invite users and assign permission levels to control who can send, manage, or view SMS & MMS activity within your account.
Secure & reliable SMS
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Notifyre guarantees 99.99% uptime, fast delivery, and enterprise grade security with multiple layers of data protection and advanced infrastructure.
SMS activity audit trails
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Maintain compliance with detailed logs of every text message, including delivery status and replies.
See all SMS & MMS features

SMS Sender ID FAQs

What is an SMS Sender ID?

What is the difference between an alphanumeric and a numeric Sender ID?

Do I need to register my Sender ID?

What happens if I don't register my alphanumeric Sender ID by 1 July 2026?
Can my Sender ID be any name I choose?
Can I have more than one Sender ID?
Excellent rating.svg 4.7/5
Customer Service Rating (1187 Reviews)
google-White.svgwinter-2026-top-performer-source-forge.svgslashdot-top-performer-winter-2026.svgmost-loved-software.svgbbb-white.svgau-owned-white.svgbaa-sla-white.svghipaa-white.svgISO-white.svg