Text Message Personalisation for SMS Campaigns

Yes. Notifyre supports sending SMS messages in multiple languages, including messages that use accented characters, non‑Latin alphabets, and emojis.
If your message includes characters outside the standard English alphabet (for example, emojis or characters from other languages), Notifyre automatically sends it as a Unicode SMS. This ensures your message displays correctly on your recipient’s phone, without broken characters or symbols.

What to know before sending:

• You can send texts in many languages, not just English

• Emojis and special characters are fully supported

• Messages using other languages may have shorter character limits

• Longer messages are sent as multiple text messages if needed

This makes Notifyre a reliable option for businesses communicating with multilingual customers, international audiences, or anyone who prefers receiving messages in their native language.

Some text messages use Unicode characters, which include emojis and characters from languages that don’t use the standard English alphabet. These characters take up more space than regular letters, so they change how many characters can fit into a single SMS.
If your message includes an emoji or non‑standard characters, Notifyre automatically sends it as a Unicode SMS to ensure it displays correctly on the recipient’s phone.

Here’s what that means for SMS message length:

• A standard SMS (English characters only) can contain up to 160 characters

• A Unicode SMS (including emojis or non‑English characters) can contain up to 70 characters

• If your Unicode message is longer than 70 characters, it will be sent as a multi‑part message

• Each additional Unicode message part can contain up to 67 characters, as some space is used to re‑join the message on delivery

Notifyre fully supports sending and receiving emojis and multilingual text messages, and longer text messages are automatically split and delivered correctly when needed.

When you use personalisation fields (such as {firstName}, {organisation}, or custom fields like {cf1}), the final length of your SMS can vary for each recipient. That’s because the actual text inserted into the message depends on each contact’s data.
For example, a short name like Amy uses fewer characters than a longer name like Christopher, and that difference can impact how many SMS message parts are sent.

What this means for character count and cost:

• The character count shown in the Notifyre app is an estimate

• The final character count is calculated after personalization is applied

• If personalized content makes the message longer, it may be sent as multiple SMS parts

• Each additional SMS part is charged as an extra message

How SMS message parts work:

• Up to 160 characters = 1 SMS

• Messages longer than 160 characters are sent as multi‑part SMS

• Each additional part contains up to 153 characters

• Every 153 characters (or part thereof) counts as an additional SMS

Example:
If your personalised message ends up being 300 characters, it will be sent as 2 SMS message parts, and the second part will be charged as an additional SMS.

Yes. Notifyre’s contact import feature allows you to upload a CSV file (up to 10MB) containing contact details and custom merge field data. This makes it easy to personalise messages at scale without manual entry, saving time when running SMS marketing campaigns. Learn how to import contacts and custom merge field data.

Yes. SMS marketing is legal in the Australia when businesses comply with regulations such as the Spam Act 2003. This includes obtaining consent before sending messages, clearly identifying your business, and providing an opt‑out option such as “Reply STOP to unsubscribe.” Learn more about SMS marketing laws in Australia.