Can Your Business Use 10DLC Numbers to Send Text Messages?
If you're considering using 10DLC (10-digit long code) numbers to send A2P (Application-to-Person) messages for your business, it's important to understand the types of content that are permitted and those that are prohibited.
These rules are mandated by mobile carriers and The Campaign Registry in the United States to protect consumers from spam and ensure responsible messaging practices. The guidelines are enforced through compliance measures that businesses must adhere to when using 10DLC numbers for A2P messaging.
This guide will help you determine if your business can use 10DLC numbers based on the nature of your messaging and how Notifyre's online SMS service can assist you in 10DLC registration for sending text messages online.
What Is 10DLC?
10DLC is a type of phone number specifically designed for businesses to send A2P messages. It allows companies to send messages at scale while maintaining a local presence. Notifyre’s online SMS service simplifies the process of registering your business for 10DLC, ensuring compliance and providing an easy way to send text messages directly from your computer. Explore the business guide for A2P 10DLC messaging in 2024
Which Businesses Are Prohibited from Using 10DLC Numbers?
Certain businesses and content types are not allowed to use 10DLC numbers for messaging due to the potential for abuse or legal issues. Notifyre helps businesses who meet the guidelines to navigate these restrictions and ensures that their messaging is compliant. The table below outlines these prohibited categories:
| Category | Examples | Notes |
| High-risk financial services | Payday loans, short-term high-interest loans, third-party loans, cryptocurrency | SMS messages offering financial advice, tips, or information on loans and refinancing are prohibited. |
| Third-party lead generation | Companies that buy, sell, or share consumer information | Only the business that obtained consent may send SMS messages. "Cold" outreach is prohibited. |
| Debt collection or forgiveness | Third-party debt collection, debt consolidation, credit repair programs | Only the business owed the debt can send payment-related messages. Third-party debt collection via SMS is not allowed. |
| “Get rich quick” schemes | Work-from-home programs, MLM, pyramid schemes | MLM products and "get rich quick" schemes are prohibited due to their association with spam. |
| Illegal substances | Marijuana/Cannabis, CBD/THC, prescription drugs | Messaging related to federally illegal substances or drugs that can't be sold OTC is not allowed. |
| Gambling | Casino apps, gambling websites | Allowed on Short Code or Long Code with proper age verification, but prohibited on Toll Free. |
| SHAFT (Sex, Hate, Alcohol, Firearms, Tobacco) | Sex-related content, hate speech, alcohol, firearms, tobacco | Age-gated content related to alcohol and firearms is allowed, but vaping-related traffic is prohibited. |
Notifyre’s text message service ensures that your business adheres to these restrictions, helping you avoid pitfalls and penalties associated with non-compliant messaging. Read more about Understanding 10 DLC and A2P SMS Messaging.
Which Businesses Can Use 10DLC Numbers?
If your business does not fall into any of the prohibited categories listed above, you can use 10DLC numbers to send SMS messages. Notifyre’s online SMS service makes it easy to send compliant mass marketing text messages using 10DLC numbers. Common SMS use cases include:
- Appointment Reminders: Medical, dental, and other appointment-based businesses can send reminders using Notifyre’s platform.
- Order Confirmations: E-commerce businesses can use 10DLC for sending order confirmations and shipping updates directly through Notifyre.
- Customer Support: Provide customer support and service updates via Notifyre’s user-friendly online interface.
- Mass SMS Marketing: General marketing messages are allowed as long as they don't fall under prohibited categories, and Notifyre helps ensure your campaigns are compliant.
How Can I Ensure My Business Is 10DLC Compliant?
To ensure your business is compliant when using 10DLC numbers, follow these best practices. Notifyre users will be provided guidance and tools to streamline the process:
- Obtain Consent: Always ensure you have explicit consent from recipients before sending SMS messages. Notifyre’s platform can help manage subscribers in your Notifyre address book.
- Avoid Prohibited Content: Refer to the table above to ensure your messaging content does not fall under any prohibited categories.
- Follow Carrier Guidelines: Stay updated on carrier guidelines to avoid any violations that could result in message blocking or fines. Notifyre keeps you informed about the latest compliance requirements.
How Can Notifyre Help My Business with 10DLC Compliance?
Notifyre’s online SMS service is designed to assist businesses in meeting the guidelines for 10DLC registration and sending compliant messages. Whether you need to register for 10DLC or want a reliable platform to manage your SMS campaigns, Notifyre provides the tools and support necessary to ensure your messages reach your audience effectively and within legal boundaries.
Understanding whether your business can use 10DLC numbers for messaging is crucial for compliance and effective communication. Always make sure to follow best practices, obtain proper consent, and leverage Notifyre’s services to maintain compliance and enhance your SMS communication strategy.
