Business Requirements For 10DLC Registration: A Guide to 10DLC Compliance

Can Your Business Use 10DLC Numbers to Send Text Messages?

If you're considering using 10DLC (10-digit long code) numbers to send A2P (Application-to-Person) messages for your business, it's important to understand the types of content that are permitted and those that are prohibited.  

These rules are mandated by mobile carriers and The Campaign Registry in the United States to protect consumers from spam and ensure responsible messaging practices. The guidelines are enforced through compliance measures that businesses must adhere to when using 10DLC numbers for A2P messaging.  

This guide will help you determine if your business can use 10DLC numbers based on the nature of your messaging and how Notifyre's online SMS service can assist you in 10DLC registration for sending text messages online.

What Is 10DLC?

10DLC is a type of phone number specifically designed for businesses to send A2P messages. It allows companies to send messages at scale while maintaining a local presence. Notifyre’s online SMS service simplifies the process of registering your business for 10DLC, ensuring compliance and providing an easy way to send text messages directly from your computer. Explore the business guide for A2P 10DLC messaging in 2024

Which Businesses Are Prohibited from Using 10DLC Numbers?

Certain businesses and content types are not allowed to use 10DLC numbers for messaging due to the potential for abuse or legal issues. Notifyre helps businesses who meet the guidelines to navigate these restrictions and ensures that their messaging is compliant. The table below outlines these prohibited categories: 

Which Businesses Can Use 10DLC Numbers?

If your business does not fall into any of the prohibited categories listed above, you can use 10DLC numbers to send SMS messages. Notifyre’s online SMS service makes it easy to send compliant mass marketing text messages using 10DLC numbers. Common SMS use cases include:

• Appointment Reminders: Medical, dental, and other appointment-based businesses can send reminders using Notifyre’s platform.
• Order Confirmations: E-commerce businesses can use 10DLC for sending order confirmations and shipping updates directly through Notifyre.
• Customer Support: Provide customer support and service updates via Notifyre’s user-friendly online interface.
• Mass SMS Marketing: General marketing messages are allowed as long as they don't fall under prohibited categories, and Notifyre helps ensure your campaigns are compliant.
• Political SMS Marketing: Boost voter engagement with Notifyre's reliable political text messaging service. 

How Can I Ensure My Business Is 10DLC Compliant?

To ensure your business is compliant when using 10DLC numbers, follow these best practices. Notifyre users will be provided guidance and tools to streamline the process:

1. Obtain and Maintain Consent
Always ensure you have Prior Express Written Consent from recipients before sending SMS messages. Notifyre helps manage subscribers via the in-platform contact management and opt-out tools.

Tip: Consent isn’t just a one-time requirement, keep it up to date. If a number is reassigned and you keep messaging it, you risk non-compliance.

2. Use the Reassigned Numbers Database (RND)
If you’re sending SMS to U.S. recipients, check the FCC’s Reassigned Numbers Database (www.reassigned.us) to confirm a number hasn’t changed ownership since the opt-in. This protects your business from accidentally contacting individuals who never gave consent.
While Notifyre doesn’t currently integrate directly with the RND, we recommend periodic list cleaning and logging consent dates to help with manual queries.

3. Avoid Prohibited Content
Review and adhere to the CTIA and carrier guidelines. Content related to SHAFT (Sex, Hate, Alcohol, Firearms, Tobacco) or illegal activity is strictly prohibited.

Notifyre’s Acceptable Use Policy clearly outlines what you can and cannot send via our platform. All users must comply to maintain access to SMS services.

4. Follow Carrier Guidelines and Updates
Carrier rules evolve, especially as enforcement around spam and consumer protection increases. Notifyre regularly updates users on new 10DLC requirements to help keep your messaging campaigns compliant.

How Can Notifyre Help My Business with 10DLC Compliance?

Notifyre’s online SMS service is designed to assist businesses in meeting the guidelines for 10DLC registration and sending compliant messages. Whether you need to register for 10DLC or want a reliable platform to manage your SMS campaigns, Notifyre provides the tools and support necessary to ensure your messages reach your audience effectively and within legal boundaries.

Understanding whether your business can use 10DLC numbers for messaging is crucial for compliance and effective communication. Always make sure to follow best practices, obtain proper consent, and leverage Notifyre’s services to maintain compliance and enhance your SMS communication strategy.