If you're considering using 10DLC (10-digit long code) numbers to send A2P (Application-to-Person) messages for your business, it's important to understand the types of content that are permitted and those that are prohibited.
These rules are mandated by mobile carriers and The Campaign Registry in the United States to protect consumers from spam and ensure responsible messaging practices. The guidelines are enforced through compliance measures that businesses must adhere to when using 10DLC numbers for A2P messaging.
This guide will help you determine if your business can use 10DLC numbers based on the nature of your messaging and how Notifyre's online SMS service can assist you in 10DLC registration for sending text messages online.
10DLC is a type of phone number specifically designed for businesses to send A2P messages. It allows companies to send messages at scale while maintaining a local presence. Notifyre’s online SMS service simplifies the process of registering your business for 10DLC, ensuring compliance and providing an easy way to send text messages directly from your computer. Explore the business guide for A2P 10DLC messaging in 2024
Certain businesses and content types are not allowed to use 10DLC numbers for messaging due to the potential for abuse or legal issues. Notifyre helps businesses who meet the guidelines to navigate these restrictions and ensures that their messaging is compliant. The table below outlines these prohibited categories:
Category | Examples | Notes |
---|---|---|
High-risk financial services | Payday loans, short-term high-interest loans, third-party loans, cryptocurrency | SMS messages offering financial advice, tips, or information on loans and refinancing are prohibited. |
Third-party lead generation | Companies that buy, sell, or share consumer information | Only the business that obtained consent may send SMS messages. "Cold" outreach is prohibited. |
Debt collection or forgiveness | Third-party debt collection, debt consolidation, credit repair programs | Only the business owed the debt can send payment-related messages. Third-party debt collection via SMS is not allowed. |
“Get rich quick” schemes | Work-from-home programs, MLM, pyramid schemes | MLM products and "get rich quick" schemes are prohibited due to their association with spam. |
Illegal substances | Marijuana/Cannabis, CBD/THC, prescription drugs | Messaging related to federally illegal substances or drugs that can't be sold OTC is not allowed. |
Gambling | Casino apps, gambling websites | Allowed on Short Code or Long Code with proper age verification, but prohibited on Toll Free. |
SHAFT (Sex, Hate, Alcohol, Firearms, Tobacco) | Sex-related content, hate speech, alcohol, firearms, tobacco | Age-gated content related to alcohol and firearms is allowed, but vaping-related traffic is prohibited. |
Notifyre’s text message service ensures that your business adheres to these restrictions, helping you avoid pitfalls and penalties associated with non-compliant messaging. Read more about Understanding 10 DLC and A2P SMS Messaging.
If your business does not fall into any of the prohibited categories listed above, you can use 10DLC numbers to send SMS messages. Notifyre’s online SMS service makes it easy to send compliant mass marketing text messages using 10DLC numbers. Common SMS use cases include:
To ensure your business is compliant when using 10DLC numbers, follow these best practices. Notifyre users will be provided guidance and tools to streamline the process:
Notifyre’s online SMS service is designed to assist businesses in meeting the guidelines for 10DLC registration and sending compliant messages. Whether you need to register for 10DLC or want a reliable platform to manage your SMS campaigns, Notifyre provides the tools and support necessary to ensure your messages reach your audience effectively and within legal boundaries.
Understanding whether your business can use 10DLC numbers for messaging is crucial for compliance and effective communication. Always make sure to follow best practices, obtain proper consent, and leverage Notifyre’s services to maintain compliance and enhance your SMS communication strategy.
Register a 10DLC number today and get ready for for unparalleled delivery rates and optimized throughput. Our registration process ensures you meet 10DLC compliance quickly so you can start sending online text messages.
10DLC Registration
Everything you need to know about 10DLC compliance to meet SMS industry regulations in the United States.