Emoji in SMS refers to the use of pictographs or emoticons within text messages to express emotion, tone or context that may not be easily conveyed through words alone. Emojis help personalise SMS messages and humanise communication, making it more engaging and expressive.

Using emojis in SMS

It’s important to consider technical and strategic factors:

• Character Count Impact: Adding an emoji can change the encoding of your SMS from GSM-7 to UCS-2, which reduces the available character limit from 160 to 70 characters per message.

• Delivery Compatibility: Some older mobile devices or networks may not display certain emojis correctly.

• Tone and Professionalism: While emojis can make messages feel friendlier, overuse or inappropriate use may affect brand perception, especially in formal or regulated industries.

   

Business use - emojis in SMS

Emojis can be a powerful tool in SMS marketing, but they should be used intentionally:

• Improve engagement and click-through rates by making messages feel more personal

• Add emotion or context to short messages

• Enhance brand personality in marketing campaigns

• Maintain caution in sensitive communications to avoid misinterpretation

• Consider technical impacts to avoid unexpected costs or delivery issues