SMS opt-in is the process where an individual gives explicit consent to receive business text messages. This consent is usually collected through forms, checkboxes, keywords (e.g., texting “YES” to a number), or during sign-up processes.

An SMS opt-in typically includes:

• Clear request for permission to send SMS communications

• User action, such as ticking a box or replying with a keyword (e.g., “YES”)

• Record of consent, including date, time, and method of opt-in

• Information about message frequency and content (e.g., marketing, reminders, alerts)

   

Why should your business use SMS Opt-In?

Building your SMS opt-in list is essential for ensuring compliance with SMS laws in Australia and communication regulations, such as the Spam Act 2003. It builds trust with recipients, reduces the risk of complaints, and improves engagement by ensuring messages are only sent to individuals who want to receive them.