SMS marketing continues to be a powerful tool for businesses in Australia. With its high open rates and instant reach, online SMS offers unique advantages over other marketing channels. This article explores the latest SMS marketing statistics for 2024, providing valuable insights for Australian businesses looking to leverage text messaging in their business.
Top SMS Statistics for 2024
Open Rates: SMS open rates are as high as 98%, significantly higher than email open rates.
Response Rates: The average response rate for SMS campaigns is 45%, making it one of the most engaging marketing channels.
User Preferences: 55% of people prefer SMS over Facebook Messenger and WhatsApp, highlighting the enduring strength of SMS despite the social media boom.
Texting Statistics in Australia
Daily Texts: 96% of Australians use their mobile phone for sending messages.
Demographics: Over 70% of Australians aged 18-44 rely solely on mobile phones and do not have a fixed-line phone service at home.
Read Rates: Australians have a 97% read rate within 15 minutes of receiving a text message.
Australian SMS Marketing Statistics
SMS Marketing Budgets: Australian ad spending for SMS marketing is projected to reach $0.79 billion in 2024
SMS in Business: 38% of consumers have been persuaded to purchase a service, and 50% have been influenced to buy a product due to brand messages received via text or WhatsApp, proving that SMS marketing has a direct impact on sales and conversions.
Global Business Texting Statistics
Business Engagement: 91% of customers to receive text messages from businesses.
Global Spend: Statista reports that global spending on SMS marketing amounts to $327.1 billion, with the US being the largest market. This figure was expected to rise to $339 billion in 2023, and the market size is projected to double by 2024.
SMS Marketing Plans: More than half (61%) of marketers currently do not include SMS marketing in their business plans.
Texting vs Email Statistics
Consumer Preferences: 90% of consumers favor text messages over phone calls or emails.
Response Rates: SMS has a response rate of 45%, compared to email's 6%, making it a more interactive channel.
Read Rates: 98% of text messages are opened and read, in sharp contrast to the average email open rate of approximately 37%
Business Convenience: Notifyre offers Email to Text services to streamline business communication.
SMS Opt-In/Opt-Out Statistics
SMS Opt-Ins: Nearly 50 million people around the globe have opted in to receive SMS messages from businesses.
Opt-Out Rate: The average SMS opt-out rate ranges between 0% and 1.5%.
Value of SMS Marketing Lists: Marketers consider phone numbers and opt-in consent to be ten times more valuable than email addresses in their marketing lists.
SMS Appointment Reminder Statistics
Success Rates: 64% of customers found appointment reminders to be the most valuable text messages they received from businesses.
Cancellations: According to a SpotOn infographic, fewer than 5% of appointments are cancelled when consumers receive an SMS reminder.
No-Show Rate: Both email and SMS text appointment reminders had lower show rates compared to phone call reminders, with SMS texts achieving the lowest no-show rate at 19%.
Case Study: A healthcare company was able to decrease revenue loss by 32% within the first 90 days by using SMS reminders for appointments.
Black Friday and Other Holidays Statistics
High Engagement and Conversion: SMS marketing can deliver up to a 2000% return on investment (ROI) during Black Friday, showcasing its effectiveness in driving sales.
Customer Interaction: 76% of Cyber Week e-commerce traffic came from mobile devices, emphasising the importance of mobile-friendly marketing strategies in 2024. Additionally, eCommerce SMS campaigns saw a 14.8% increase in message volume compared to the previous week.
Sales Boost: Retailers report a significant increase in sales during Boxing Day when leveraging SMS marketing. SMS promotions sent out for Boxing Day sales lead to an increase in both online and in-store traffic, driving up sales numbers substantially compared to other marketing methods.
More Online SMS Statistics
SMS as a Retention Tool: Nearly 80% of marketers utilise SMS as a strategy for customer retention.
Impact of Promotional SMS on Purchases: Over 50% of consumers make purchases after receiving a promotional text message.
High ROI for SMS Marketing: SMS marketers generate $71 in revenue for every $1 spent on their campaigns.
Unlock the Future of SMS Marketing: Discover Top Tips for 2024
Are you ready to enhance your SMS marketing strategy? Dive into essential tips for SMS marketing in 2024, covering cutting-edge strategies, text messaging best practices, and emerging trends. Whether you're looking to refine your approach or stay ahead of the competition, our insights will help you harness the full potential of SMS marketing.
The Writing on the Wall: Your Business Needs Online SMS
Statistics show that communicating via text message remains a vital tool for Australian businesses, offering high open and response rates. By leveraging the power of online SMS services, businesses can engage customers effectively, drive sales, and improve overall communication. As we move through 2024, these statistics highlight the growing importance and potential of SMS marketing in Australia. Notifyre has put together the Top SMS Marketing Tips to help you embracing this channel or reach out to our friendly team to organise a demo of Notifyre’s SMS service!
