Top SMS Statistics for Australian Businesses in 2024

Open Rates: SMS open rates are as high as 98%, significantly higher than email open rates. 

Response Rates: The average response rate for SMS campaigns is 45%, making it one of the most engaging marketing channels. 

User Preferences: 55% of people prefer SMS over Facebook Messenger and WhatsApp, highlighting the enduring strength of SMS despite the social media boom. 

Daily Texts: 96% of Australians use their mobile phone for sending messages. 

Demographics: Over 70% of Australians aged 18-44 rely solely on mobile phones and do not have a fixed-line phone service at home. 

Read Rates: Australians have a 97% read rate within 15 minutes of receiving a text message. 

SMS Marketing Budgets: Australian ad spending for SMS marketing is projected to reach $0.79 billion in 2024 

SMS in Business: 38% of consumers have been persuaded to purchase a service, and 50% have been influenced to buy a product due to brand messages received via text or WhatsApp, proving that SMS marketing has a direct impact on sales and conversions. 

Business Engagement: 91% of customers to receive text messages from businesses. 

Global Spend: Statista reports that global spending on SMS marketing amounts to $327.1 billion, with the US being the largest market. This figure was expected to rise to $339 billion in 2023, and the market size is projected to double by 2024. 

SMS Marketing Plans: More than half (61%) of marketers currently do not include SMS marketing in their business plans. 

Consumer Preferences: 90% of consumers favor text messages over phone calls or emails. 

Response Rates: SMS has a response rate of 45%, compared to email's 6%, making it a more interactive channel. 

Read Rates: 98% of text messages are opened and read, in sharp contrast to the average email open rate of approximately 37% 

Business Convenience: Notifyre offers Email to Text services to streamline business communication.  

SMS Opt-Ins: Nearly 50 million people around the globe have opted in to receive SMS messages from businesses. Explore how to build an Opt-in list

Opt-Out Rate: The average SMS opt-out rate ranges between 0% and 1.5%. 

Value of SMS Marketing Lists: Marketers consider phone numbers and opt-in consent to be ten times more valuable than email addresses in their marketing lists. 

Success Rates: 64% of customers found appointment reminders to be the most valuable text messages they received from businesses. Explore appointment reminders. 

Cancellations: According to a SpotOn infographic, fewer than 5% of appointments are cancelled when consumers receive an SMS reminder. 

No-Show Rate: Both email and SMS text appointment reminders had lower show rates compared to phone call reminders, with SMS texts achieving the lowest no-show rate at 19%. 

Case Study: A healthcare company was able to decrease revenue loss by 32% within the first 90 days by using SMS reminders for appointments.

High Engagement and Conversion: SMS marketing can deliver up to a 2000% return on investment (ROI) during Black Friday, showcasing its effectiveness in driving sales. 

Customer Interaction: 76% of Cyber Week e-commerce traffic came from mobile devices, emphasising the importance of mobile-friendly marketing strategies in 2024. Additionally, eCommerce SMS campaigns saw a 14.8% increase in message volume compared to the previous week. 

Sales Boost: Retailers report a significant increase in sales during Boxing Day when leveraging SMS marketing. SMS promotions sent out for Boxing Day sales lead to an increase in both online and in-store traffic, driving up sales numbers substantially compared to other marketing methods. 

SMS as a Retention Tool: Nearly 80% of marketers utilise SMS as a strategy for customer retention. 

Impact of Promotional SMS on Purchases: Over 50% of consumers make purchases after receiving a promotional text message. 

High ROI for SMS Marketing: SMS marketers generate $71 in revenue for every $1 spent on their campaigns.