An SMS subscriber is an individual who has opted in to receive text messages from a business or organisation. By subscribing, they give consent to receive marketing, alerts, reminders, or transactional messages via SMS. SMS subscribers are usually added to a contact list after confirming their preference to receive messages.

Why is it important to manage SMS subscribers?

SMS subscribers are the foundation of any SMS marketing or communication campaign. It's important that business who send SMS familiarise themselves with the SMS marketing laws in Australia. By ensuring subscribers have consented to receive messages, businesses can meet maintain compliance with privacy laws, like the Spam Act 2003. Managing subscribers effectively helps build trust, reduces the risk of legal issues, and enhances customer engagement.