An SMS subscriber is an individual who has opted in to receive text messages from a business or organisation. By subscribing, they give consent to receive marketing, alerts, reminders, or transactional messages via SMS. SMS subscribers are usually added to a contact list after confirming their preference to receive messages.

Importance of Managing SMS Subscribers 

SMS subscribers are the foundation of any SMS marketing or communication campaign. It's important that businesses who send SMS familiarise themselves with the SMS marketing laws in Australia. By ensuring subscribers have consented to receive messages, businesses can maintain compliance with privacy laws, like the Spam Act 2003. Managing subscribers effectively helps build trust, reduces the risk of legal issues, and enhances customer engagement.

SMS Subscriber Management Tools 

Notifyre’s subscriber management tool makes it easy for businesses to stay compliant and organised when sending SMS messages. 
Notifyre automatically manages SMS opt-outs by placing contacts who reply with “STOP” into a dedicated Unsubscribed contact group. This ensures that anyone who chooses to opt out is immediately excluded from future SMS campaigns, helping businesses stay compliant with SMS marketing laws. The Unsubscribed group is updated in real time, providing peace of mind that your messages are only reaching those who have given proper consent.