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SMS COMPARISON

Notifyre vs. MessageMedia® (now Sinch Engage): The Best Alternative to MessageMedia

Use Notifyre's online SMS service to send business SMSSend business SMS from $0.05 per message$0.05 per message with no monthly plan, no lock-in contract and funds that never expire. Get unlimited team members, email to SMS, SMS API access and support from a team based in Australia.

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Yes, for most small and mid-size Australian senders. Notifyre charges $0.05 per SMS with no plan fee or contract, and unused funds never expire. MessageMedia (now Sinch Engage) monthly plans start at $45 on a 12-month minimum term. MessageMedia suits teams that need WhatsApp or deep Salesforce and NetSuite messaging in one platform.

Key Differences Between Notifyre vs. MessageMedia

Feature	Notifyre	MessageMedia (Sinch Engage)
SMS pricing	From $0.05 per SMS part, pay as you go. $10 minimum top-up.	Monthly plans from $45 to $1,799 with included SMS. Extra SMS $0.045 to $0.079 depending on plan. Prepaid option at $0.08 per SMS with no plan fee.
Contract	No lock-in contract.	12-month minimum term on monthly plans. An early termination charge may apply.
Unused Credit	Funds never expire.	Included SMS expire at the end of each billing month.
Monthly sending limit	Request your own monthly sending limit.	8,000 SMS on Basics and Conversations, 12,000 on Pro, 40,000 on Pro Plus, 100,000 on Advanced.
Receiving replies	Free inbound SMS in Australia.	Free inbound SMS in Australia.
Dedicated number	Virtual SMS number $17.50 per month. Add $2.50 for MMS capability.	One number included. Extra numbers $29 to $99 per month.
Team members	Unlimited team members on every account.	1 to 20 users depending on plan. Extra users $10 per month.
MMS	$0.30 per message.	$0.09 per message.
Try before you buy	Free account and free demo. $10 top-up to start sending.	14-day free trial, no credit card.

Sending more than 10,000 SMS a month?

Talk to our Australian team about custom pricing for high-volume sending. Share your current plan and monthly volume, and we’ll put together a quote with no lock-in contract.

What the same messages cost

Monthly cost of sending standard SMS in Australia. A Notifyre number is optional: send one-way alerts with your business name as the Sender ID, or add a number for two-way SMS messaging. MessageMedia uses the lowest plan that covers the volume, at standard rates.

SMS sent per month	Notifyre, one-way (Sender ID)	Notifyre, two-way (with $17.50 SMS number)	MessageMedia (Sinch Engage)	12-month total: Notifyre one-way / two-way vs MessageMedia
500	$25	$42.50	$45 (Basics, 570 included)	$300 / $510 vs $540
1,000	$50	$67.50	$78.97 (Basics $45 + 430 extra at $0.079)	$600 / $810 vs $947.64
4,000	$200	$217.50	$279 (Pro, 4,000 included)	$2,400 / $2,610 vs $3,348
15,000	$750	$767.50	$799 (Pro Plus, 15,000 included)	$9,000 / $9,210 vs $9,588

Notifyre charges only for what you send. There is no monthly plan to fill and no 12-month contract.

MessageMedia monthly plans include a set number of SMS each month. Any you do not use expire when the month ends.

Essential SMS Features

Feature	Notifyre	MessageMedia (Sinch Engage)
Email to SMS	Yes. Works with Gmail™, Outlook™ and other email clients.	Yes.
SMS API	REST API with sample code. See API documentation.	REST API on all plans.
Webhooks	Yes. Available for all accounts.	Webhooks listed. Enterprise webhooks $500 per month.
Intergrations	7,000+ apps through Zapier.	Native HubSpot, Shopify, Zoho and Zapier. Salesforce $15 per seat per month (minimum 5 seats). NetSuite $100 per month. Microsoft Dynamics $280 setup plus $95 per month.
Sender ID	Business name (alpha) and number Sender IDs. Free, business registration required. ACMA registered SMS provider.	Business name Sender ID with ACMA registration.
Bulk SMS	Send to large lists. Import contacts at once, create groups. Live SMS broadcast reports.	Bulk campaigns, unlimited contacts.
Scheduling	Schedule SMS for later.	Scheduled and recurring messages.
Personalisation	Merge tags. Default and custom options.	Merge tags
Unsubscribe management	Yes, auto unsubscribes upon STOP reply or link click.	Compliance tools included.
Other channels	SMS, MMS and online fax in one account.	WhatsApp, Facebook Messenger and Instagram add-on at $15 per month. RCS available.

Australian-based customer support

Australian-based customer support Need help? Notifyre's local team helps with setup, number porting, integrations and account questions by live chat, phone and email.

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Admin and Delivery Reporting Features

Feature	Notifyre	MessageMedia (Sinch Engage)
Team members	Unlimited, with permission levels.	1 to 20 seats by plan. Role-based access.
Delivery reporting	Live delivery reports and email alerts for delivered or failed messages.	Usage reporting and scheduled reports.
Activity export	Exportable activity reports and contact export.	Usage reporting in the portal.
Billing	Prepaid wallet with optional automatic top-up.	Monthly bill. Unused included SMS expire.
Sub accounts	Unlimited.	1 to 10 by plan. Extra sub accounts $20 per month.

Account Management & Security Features Comparison

Notifyre is ISO 27001 certified and complies with the Australian Privacy Principles on every account. There is no upgrade needed to protect sensitive data.

Feature	Notifyre	MessageMedia (Sinch Engage)
ISO 27001 certification	Yes, all accounts.	Yes, according to Sinch. Sinch Engage has a SOC 2 Type I report.
Australian Privacy Principles	Australian privacy policy built on the Australian Privacy Principles. Notifiable Data Breaches process, including notifying the OAIC (the Australian privacy regulator). Overseas suppliers must meet the same privacy standards by contract. Customer data is never sold.	Covered by Sinch's global privacy notice. Data may be transferred between countries within the Sinch group. Incident response follows the Australian Privacy Act, including data breach notification.
Multi-factor sign-in	Mandatory for all users.	Required at sign-in.
Encryption	AES 256-bit encryption at rest and in transit, on by default for every account. Message history is stored encrypted. Emails to and from Notifyre use TLS 1.2, and the website and apps use HTTPS.	AES encryption at rest for customer data. TLS 1.2 in transit when set up by the customer.
API security	HTTPS enforced on every call. Authorisation tokens, signed webhooks and protection against replay attacks (someone resending a captured request).	Customers manage their own API keys in the web portal. TLS 1.2 when set up by the customer.
Security testing	Annual penetration testing by an independent third party. Daily vulnerability scans across Notifyre applications.	Annual third-party audits and penetration testing, listed at Sinch group level.
Ownership	Australian owned and operated. Head office based in Sunshine Coast, Queensland.	Owned by Sinch, a global group headquartered in Sweden. Sinch also owns ClickSend and SMS Broadcast.
Support	Australian-based team by live chat, phone and email. No extra costs.	24/7 chat and support tickets on all plans. Phone and email support on paid support plans.

You message on more than SMS. MessageMedia adds WhatsApp, Facebook Messenger, Instagram and RCS in one inbox.
You need deep CRM messaging. It has native Salesforce, NetSuite and Microsoft Dynamics integrations, at extra cost.
You send 15,000+ SMS every month. At that volume its bundle rates come close to pay-as-you-go pricing.
You want built-in link tracking and mobile landing pages included in your plan.

Businesses that send any volume of SMS, including different amounts each month.
Teams that do not want a 12-month contract or credits that expire.
Healthcare, legal and government teams that need SMS and online fax in one secure account.
Organisations that need many users without paying per seat.

Notifyre vs. MessageMedia (Sinch Engage) FAQs

Is Notifyre cheaper than MessageMedia?

Yes, for most businesses sending under about 15,000 SMS a month. Sending 500 SMS a month costs $25 on Notifyre using your business name as the Sender ID, or $42.50 with a dedicated number for replies. The MessageMedia Basics plan costs $45 a month on a 12-month term. With Notifyre you only pay for what you send, so a quiet month costs less. See Notifyre pricing.

How much does MessageMedia cost in Australia?

MessageMedia, now Sinch Engage, has monthly plans from $45 (570 SMS) to $1,799 (40,000 SMS), excluding GST. Extra SMS cost $0.045 to $0.079 each depending on plan, and unused included SMS expire each month. If your sending goes up and down, you may pay for messages you never send. Comparatively, Notifyre is pay as you go, and funds in your account never expire.

Is MessageMedia now Sinch Engage?

Yes. MessageMedia is rebranding to Sinch Engage. Sinch, a global group headquartered in Sweden, bought MessageMedia in 2021 and also owns ClickSend and SMS Broadcast. If you would rather work with an Australian-owned provider, Notifyre is Australian owned and operated, with a support team based in Australia.

Does MessageMedia have a lock-in contract?

Yes. MessageMedia monthly plans have a 12-month minimum term, and an early termination charge may apply if you leave early. That makes it costly to change your mind. Notifyre has no lock-in contracts, so you can stop or change how you send at any time.

Does Notifyre have an API and integrations like MessageMedia?

Yes. Notifyre has a REST SMS API, signed webhooks and email to SMS, and connects to 7,000+ apps through Zapier, with no extra Notifyre fee. MessageMedia charges extra for some integrations, such as Salesforce at $15 per seat per month (minimum 5 seats) and NetSuite at $100 per month.

Is it easy to switch from MessageMedia to Notifyre?

Yes. You can bring your existing number across for a once-off $25 porting fee per number, and import 100,000+ contacts at once. Check your MessageMedia contract end date first to avoid an early termination charge. Our Australian team will help you plan the move so your messages keep flowing.

What is the best alternative to MessageMedia?

It depends on how you send. If you want an Australian-owned provider, pay-as-you-go pricing and no contract, Notifyre is a strong fit. If you need WhatsApp and SMS in one inbox, a multi-channel platform may suit you better.

MessageMedia (Sinch Engage) pricing and features checked on 10 November 2026 from the Sinch Engage pricing page and Critical Information Summary. All prices AUD excluding GST and subject to change. Please refer to the official Sinch website for current information.