10DLC Registration | SMS in the United States

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Are you an Australian business operating in the United States? Broaden your reach with an online SMS service to send and receive messages.

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To send high-volume application to person (A2P) messages in the US, organisations must register their 10DLC number. Registration protects consumers from spam and fraud and improves message speed and SMS delivery for businesses.

EIN Number: Upon 10DLC registration you will need to provide your Employee Identification Number.

Registered Business Address: You will also need to provide your business address in the United States.

As an approved Campaign Service Provider (CSP), Notifyre registers your Brand, Campaign and 10DLC number with The Campaign Registry on your behalf.

Cut through the spam: All potential spam and scam texts will not be approved by the TCR, providing you with more leverage in your SMS campaigns.

Increase trust: With your text message campaigns approved by the TCR, you let your customers know they can trust your brand and the messages they receive.

Enter details about your SMS campaign such as sample messages and how you gathered consent.

After Brand and Campaign approval, assign your SMS number to your campaign to start sending SMS messages to your US customers.

TCR

The Campaign Registry completes company identification checks and reviews SMS Campaign data to provide transparency to Mobile Network Operators (MNOs) in the United States. This process is required when businesses or organisations send high-volume SMS messages using 10DLC numbers. The verification process aims to reduce spam and fraud SMS messages for message receivers.

After getting your 10DLC number you can start registering your Brand. You will need to provide the following company information:

Brand name - Enter the name of the brand you are registering

Company information - Includes company name, EIN, US address, entity and industry type

Contact details - These will be provided to The Campaign Registry

When registering your Campaign you must provide details about the SMS messages you plan to send and how you have gathered consent, along with opt-in and opt-out sample messages.

Select a SMS use case

Provide a description of your campaign

Add one or two sample SMS messages

Enter details on dynamic content if you plan on using merge fields

Enter your SMS opt-in process details

Our team are experts in sending SMS within the United States and can provide one-on-one support to guide you through setting up your online SM service.

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A 10 Digit Long Code (10DLC) number enables a business to send Application-to-Person (A2P) SMS messages in the United States. Using a 10DLC increases message reliability, security, and throughput due to The Campaign Registry validation process.

MNOs are Mobile Network Operators in the United States such as AT&T and T-Mobile. These mobile carriers provide cellular phone services to the general public and organisations.

10DLC Campaign use cases summarise the purpose of sending the SMS and indicates the type of content your SMS will contain.

Yes, it is industry mandated that message senders reply to START, STOP and HELP messages received from customers for 10DLC Campaigns.

Character limits and message parts apply when sending an SMS through Notifyre. It is important to be aware of message characters as this can affect your total message cost. The maximum character limit for a single SMS text message is 160 characters or 1 message part. However, Notifyre does not restrict its users from sending an SMS text message that is longer than 160 characters (unless Character Limit is toggled ON under SMS Settings). If a longer message (multi-part message) is sent, each message has a maximum of 153 characters due to seven characters being needed to facilitate re-joining of the message on delivery. For longer messages sent, the SMS is split into two or more messages that may be reassembled on delivery, so they are a single message (or, on some handsets, may be delivered as a series of separate SMS). If you send an SMS text message that contains more than 160 characters or 1 Message Parts, every 153 characters or part thereof will be charged as an additional SMS message. For example, if a SMS text message is sent with 300 characters, the SMS will contain 2 Message Parts and therefore the second Message Part will be charged as an additional SMS text message.