Sender ID

What is a Sender ID in SMS Messaging? 

A Sender ID is the name or number that appears as the sender when someone receives an SMS message. When using an online SMS service like Notifyre, a custom Sender ID allows a company to replace random phone numbers with a recognisable brand name. This plays a key role in SMS marketing by increasing open rates and building trust with recipients. Sender IDs can be alphanumeric (e.g., “Notifyre”) or numeric, depending on local regulations. In bulk SMS campaigns, a consistent and professional Sender ID improves engagement and helps businesses stand out in crowded inboxes. 

Types of SMS Sender IDs 

Alphaneumeric Sender ID

• An alphanumeric sender ID Displays a combination of letters and numbers (e.g., Notifyre)

• Commonly used for branding in promotional or bulk SMS

• Supported in Australia; not supported in the United States

Numeric Sender ID

• Displays a short code, virtual mobile number, or dedicated phone number

• Required in the United States due to carrier regulations

• Commonly used for two-way messaging or where Sender ID customisation isn’t allowed 

How a Sender ID Typically Shows in the Sender Field

Depending on your region and SMS campaign setup, the Sender ID may display:

• Business Name – The branded identifier of the sender.

• Short Code or Number – When a custom name isn’t supported, a number may appear.

• Country Rules – Not all countries allow alphanumeric Sender IDs.

Why is a Custom SMS Sender ID Important?

Using a custom Sender ID provides several key benefits for business SMS communications:

• Increases brand recognition in crowded inboxes
• Improves customer trust and professionalism
• Enhances engagement and click-through rates
• Reduces opt-outs and message blocking
• Meets regulatory and carrier requirements in Australia and the US

Notifyre Supports Sender IDs When Sending SMS in Australia 

Alphanumeric Sender IDs are widely supported for one-way messaging, making them ideal for branding SMS campaigns.

When sending SMS in the United States Notifyre users will have to register for a dedicated 10dlc number. This ensures compliance with US carrier regulations and supports two-way messaging.