For many organisations, especially those in the retail, ecommerce, healthcare and telecommunications industries, the successful delivery of products is essential to smooth business operations, customer satisfaction and driving business revenue. When it comes to a successful delivery, there are many components involved. With today’s technology, customers expect a seamless communication journey from the moment they place their order to when it’s delivered to their location.
Although there are many channels of communication available for businesses to keep customers informed about their order, including email, there’s no better way to communicate than through SMS text messages. When compared to phone or email, 85% of consumers prefer to receive an SMS, and with a 98% open rate, SMS is the perfect way to keep customers up-to-date on their delivery and provide vital information to ensure every parcel is delivered safely into their hands.
Using SMS for delivery tracking and notifications can help to reduce failed delivery occurrences, boost productivity and enhance customer experiences with your business. We dive into the benefits of SMS and how to use SMS for delivery tracking and notifications below.
Build customer trust with effective SMS delivery communications
An SMS text message service provides your organisation with an easy way to effectively communicate with customers across every stage of the delivery process. Not only does it keep customers informed with the whereabouts of their parcel, effective communications can build trust in your brand and increase the chance that your customers will purchase from you again in the future.
It’s no surprise that customers seek constant reassurance from organisations that their order is on their way, with unsuccessful deliveries representing a timely and costly inconvenience. 81% of customers will track their order status two or more times during the delivery process, with 45% saying they track their order status by SMS. Not only do customers require consistent communications, but if they have a negative delivery experience with your business, they are more likely to publicly voice their concerns.
With 96% of customers saying they would shop again with a retailer that provides them with a great delivery experience, implementing an SMS service for delivery tracking and notifications is a simple way to boost customer satisfaction and let customers know you’re dedicated to providing a positive delivery experience every time.
Follow up with customers and receive vital feedback on deliveries via two-way communications
Receiving customer feedback is essential for every business and can help guide and inform decisions on products and service offerings. If your business relies on delivering products to your customers, receiving positive feedback on the delivery process can be the difference between one purchase or ten.
A recent survey found that 88% of customers put as much weight on online reviews as they would on personal recommendations, with positive reviews producing an 18% uplift in sales. SMS provides your organisation with the perfect opportunity to send a follow-up text message to customers after the delivery of their parcel to receive feedback through a survey or a review request. Not only is receiving positive feedback going to impact your bottom line, but any negative feedback received from customers will also help to improve your delivery process and customer experience.
Ways to use SMS for delivery tracking and notifications
How to send SMS delivery tracking and notifications
There are multiple ways to send SMS delivery tracking and order confirmations with Notifyre, including via secure web portal, email, app or API integration. To get started, simply sign up for a Notifyre account and follow the steps below:
Ensure customers remain connected throughout their entire journey with SMS for delivery tracking and notifications. See how implementing an online SMS solution in your organisation can help to optimise business efficiency and drive sales.