Transactional SMS refers to automated text messages sent to users to provide important information related to a service, transaction, or account activity. These messages are non-promotional and are typically used for real-time notifications. Businesses rely on transactional SMS to enhance customer communication by ensuring secure and instant message delivery, improving user experience and trust.

Key Features of Transactional SMS:

• Non-promotional – Sent for important updates, not marketing.

• Triggered by user actions – Based on account activity or system events.

• 24/7 delivery – Sent instantly, even to numbers on Do Not Disturb (DND) lists (in most cases).

• High deliverability – Prioritised by carriers for critical communication.

   

Common Uses of Transactional SMS:

• Order confirmations – "Your order #12345 has been shipped."

• Bank alerts – "Your account balance is $500."

• One-time passwords (OTP) – "Your verification code is 6789."

• Appointment reminders – "Your doctor’s appointment is tomorrow at 10 AM."

• Service updates – "Your flight has been delayed by 30 minutes."