Transactional SMS refers to automated text messages sent to users to provide important information related to a service, transaction, or account activity. These messages are non-promotional and are typically used for SMS notifications. Businesses rely on transactional SMS to enhance customer communication by ensuring secure and instant message delivery, improving user experience and trust.
Key Features of Transactional SMS:
- Non-promotional – Sent for important updates, not marketing.
- Triggered by user actions – Based on account activity or system events.
- 24/7 delivery – Sent instantly, in most cases.
High deliverability – Prioritised by carriers for critical communication.
Common Uses of Transactional SMS:
- Order confirmations – "Your order #12345 has been shipped."
- Bank alerts – "Your account balance is $500."
- One-time passwords (OTP) – "Your verification code is 6789."
- Appointment reminders – "Your doctor’s appointment is tomorrow at 10 AM."
- Service updates – "Your flight has been delayed by 30 minutes."
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