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MMS Messaging Statistics for 2025
Updated Jun 13th, 2025 - 3 min read
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MMS Marketing Statistics 10 MMS Messaging Statistics Why MMS Should Be Part of Your Mobile Marketing Strategy
MMS Marketing Statistics: Why Multimedia Messaging is a Game-Changer
Don’t let your messages go unnoticed! MMS messaging stands out with higher engagement, increased sharing, and stronger conversion rates. Research shows that SMS campaigns already achieve an impressive 45% response rate, making it one of the most engaging marketing channels. If SMS performs this well, imagine what MMS—with its richer multimedia content—can bring to your brand’s visibility and customer action. Explore these key MMS statistics and discover how incorporating multimedia messaging can elevate your mobile marketing strategy.
10 MMS Messaging Statistics
Engagement & Brand Recall
MMS messages generate 300% more engagement than standard SMS.
Brands using MMS marketing experience 52% higher click-through rates than SMS alone.
Conversion & Customer Actions
MMS campaigns lead to a 20% higher opt-in rate than SMS-only strategies.
Read & Response Rates
MMS messages are highly effective, with 42% of received text messages being opened and read by U.S. consumers.
Social Media & Content Sharing
Multimedia messages are 8 times more likely to be shared on social media compared to SMS.
Market Trends & Business Growth
95% of businesses consider video marketing a crucial part of their digital strategy. Videos can be sent via MMS.
49% of companies report accelerated revenue growth when incorporating video content into their marketing efforts.
A Pew Research Center study found that 67% of adults aged 18-29 regularly use messaging apps to send and receive multimedia content.
The U.S. MMS and SMS market was valued at $43.43 billion in 2024 and is projected to reach $60.22 billion by 2031, growing at a Compound Annual Growth Rate (CAGR) of 4.73%. This growth reflects the increasing importance of MMS in the U.S. market.
- Surveys show that 86% of enterprise businesses utilize MMS marketing.
Why MMS Should Be Part of Your Mobile Marketing Strategy
MMS messaging transforms brand communication by incorporating eye-catching visuals, and engaging videos, that instantly capture attention and encourage interaction. By delivering rich, multimedia content directly to customers, brands can create more immersive and personalized experiences. This not only strengthens customer relationships but also boosts engagement, increases conversion rates, and enhances brand recall, making MMS a powerful tool for driving long-term customer loyalty and business growth.
For additional insights, compare these figures with up-to-date SMS marketing statistics to see how both channels can work together in your mobile strategy.
Maximize Engagement with MMS!
MMS outperforms SMS with higher engagement, better recall, and stronger conversions. Start using multimedia messaging to boost your marketing results today!
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