Top SMS Statistics for US Businesses in 2025

Open Rates: SMS open rates are as high as 98%, significantly higher than email open rates. 

Response Rates: The average response rate for SMS campaigns is 45%, making it one of the most engaging marketing channels. 

User Preferences: 55% of people prefer SMS over Facebook Messenger and WhatsApp, highlighting the enduring strength of SMS despite the social media boom. 

Global Reach: With around 65% of the global population using text messaging, it's easy to see why SMS marketing is expanding so rapidly. 

Instant Engagement: 82% of consumers read their text messages within five minutes of receiving them. 

Communication Preference: 53% of consumers say SMS is their preferred form of communication. 

Return on Investment: SMS marketing delivers up to 7100% ROI, nearly doubling email's 3600%, making them unbeatable when used together. 

Text Messaging in the US: 81% of Americans frequently use text messaging, collectively sending 6 billion texts each day. 

SMS Usage: The average US smartphone user spends around 26 minutes per day texting. 

Texting Vs. Calling: US smartphone users send and receive texts at a rate five times higher than making or receiving phone calls daily. 

US Consumers Highly Responsive to SMS Marketing: US consumers are more likely than UK and AU/NZ consumers to make purchases, buy services, and appreciate welcome messages from SMS marketing.

Growth Rate: The US SMS marketing spend is projected to grow at a compound annual growth rate (CAGR) of 20.3%, reaching a value of $12.6 billion by 2025. 

Preferred Channel: 54% of organizations consider text messaging to be the most effective method for engaging with customers. 

US Takes Lead in SMS Advertising: The United States is projected to lead the world in SMS advertising spend, with businesses expected to invest $318.5 million in 2025 alone, the highest of any country. 

SMS Marketing Ad Spend: In the US, the average ad spend per person is just $0.10 in 2025, making SMS one of the most cost-effective channels to reach customers directly on their phones. 

Business Engagement: 91% of customers want to receive text messages from businesses. 

Global Spend: Statista reports that global spending on SMS marketing amounts to $327.1 billion, with the US being the largest market. This figure was expected to rise to $339 billion in 2023, and the market size is projected to double by 2024. 

Customer Service Adoption: One in four marketers currently use SMS as a channel for customer service.  

SMS Drives Engagement: The 2025 report highlights consumers’ increasing dependence on SMS for reminders, promotions, and support. Notably, 79% are more likely to make a purchase when subscribed, up 21% from 2024. 

Response Rates: SMS has a response rate of 45%, compared to email's 6%, making it a more interactive channel. 

Read Rates: 98% of text messages are opened and read, in sharp contrast to the average email open rate of approximately 37% 

Business Convenience: Notifyre offers Email to Text services to streamline business communication.  

SMS Opt-Ins: Nearly 50 million people around the globe have opted in to receive SMS messages from businesses. 

Opt-Out Rate: The average SMS opt-out rate ranges between 0% and 1.5%. 

Promotional Opt-Ins: 42% of mobile phone users in the US subscribe to text lists to receive discounts or coupons. 

Opt-in Rate Increase: SMS marketing sees record engagement, with 86% of consumers opting in and demanding fast, personalized communication. 

Cancellations: According to a SpotOn infographic, fewer than 5% of appointments are canceled when consumers receive an SMS reminder. 

No-Show Rate: Both email and SMS text appointment reminders had lower show rates compared to phone call reminders, with SMS texts achieving the lowest no-show rate at 19%. 

Case Study: A healthcare company was able to decrease revenue loss by 32% within the first 90 days by using SMS reminders for appointments.

Appointment Reminders: 64% of consumers appreciate SMS reminders for their appointments. 

Calendar Reminders: 54% of customers want SMS calendar reminders to help keep them on track. E.g., an SMS reminder from your car dealer that your car is due for its semi-annual check-up, or a reminder that your dog’s annual vaccination is coming up. 

High Engagement and Conversion: SMS marketing can deliver up to a 2000% return on investment (ROI) during Black Friday, showcasing its effectiveness in driving sales. 

Customer Interaction: 76% of Cyber Week e-commerce traffic came from mobile devices, emphasizing the importance of mobile-friendly marketing strategies in 2024. Additionally, eCommerce SMS campaigns saw a 14.8% increase in message volume compared to the previous week. 

Holiday SMS: During the holiday season, SMS databases typically experience an average growth of 41%.

SMS as a Retention Tool: Nearly 80% of marketers utilize SMS as a strategy for customer retention. 

Delivery Updates: 67% of consumers want to receive SMS notifications about delivery updates. 

Order Confirmation: 64% of customers prefer getting order confirmation messages via SMS. 

Promotional Offers: 49% of consumers like receiving promotional coupons through SMS.