The Importance of Personalized SMS Marketing

3 mins
A man standing outside a building, holding his mobile phone while looking at screen

In today’s digital environment, how businesses market to their customers and curate the perfect customer experience is drastically changing. With many organizations now using SMS as part of their marketing strategy, it’s now more important than ever to ensure the messaging resounds with your customers and reaches them on a personal level.

This is why personalized SMS marketing is so important. By customizing your SMS messages with personalized content, you can make your customers feel included, seen and appreciated when you communicate with them. This improves the customer experience, boosts relationships and can even help improve overall sales.  Let’s dive into the importance of personalized SMS marketing and the benefits and options available to personalize your SMS messages with Notifyre. 


Why is SMS Personalization Important?

The SMS personalization statistics speak for themselves: 

  • 72% of consumers interact only with personalized messages 
  • 80% of consumers only buy from brands that personalize the user experience  
  • 63% of consumers will stop buying from brands that use poor personalization tactics 
  • 66% of consumers say encountering content that isn’t personalized would stop them from making a purchase 

But not only are consumers demanding more personalized marketing from the businesses they purchase from, but organizations are also prioritizing personalization, with 89% of digital businesses investing in personalization and 51% of marketers saying that personalization is their top priority.  


The Benefits of SMS Marketing Personalization

There are a number of benefits associated with personalizing your SMS marketing messages, from building trust in your business through to improving customer engagement. Here’s just a few of the benefits when considering taking advantage of personalizing your SMS marketing.  


1. Increases engagement rates

One of the biggest benefits of personalized SMS marketing is increasing engagement rates, which can lead to increased customer conversion and better ROI. As the statistics show, 80% of consumers only buy from brands that personalize the user experience. By sending SMS marketing focused on your audience’s buying patterns or even their browsing habits of your website, you’ll have a better chance at converting them into a customer or a repeat customer. 


2. Improves the customer experience

When 70% of consumers interact only with personalized messages, personalizing your SMS marketing improves the customer experience and makes it easier for your audience to convert. By improving the customer experience, you create a positive relationship with your audience which in turn produces positivity, resulting in repeat buyers and happy customers who are then eager to spread the word about their amazing, personalized experience with your brand. 


3. Breeds trust and loyalty

Ensuring that your audience feels heard and valued is the perfect recipe for breeding trust and loyalty in your business.  When you use personalization tokens and emojis or even send an SMS message in your audience’s native language, it reinforces how much you value your audience by putting effort into tailoring your business SMS marketing communications to their needs. 


How to personalize SMS

Notifyre has a number of SMS personalization tools available for you to take advantage of when sending SMS marketing to your audience. To test the effectiveness of your SMS marketing campaigns, it may be beneficial to A/B test your SMS messages and the personalization tools you use in them. 


1. Personalization tokens

Personalization tokens, otherwise known as custom fields or mail merge tokens allow for the insertion of your recipient’s personal details. This includes their first name, last name, company name and more. When using personalization tokens with Notifyre, you have the option to insert: 

  • First name 
  • Last name 
  • Organization 
  • Email address 
  • Mobile number  
  • Custom field 1 
  • Custom field 2 
  • Custom field 3 
  • Custom field 4 

Custom fields allow you to insert even more personalized content that can be specific to your SMS marketing campaign. A great example of this is if you are a global company running an SMS marketing campaign that offers different discounts per country. You can use each custom field to represent a different discount value which can then be easily inserted into the body of an SMS message and sent to your contacts database in each country.  


2. Unicode support

Unicode is a world-wide character standard and allows for the sending and receiving of SMS messages in almost any language across the world, as well as inserting emoji characters (see below). Sending an SMS in your audience’s native language allows for an increased chance of them converting from your SMS marketing campaign as they can easily understand your message and be more likely to engage with it. 


3. Emojis 🤩

Emojis have been around since the late 1990s and are a pictogram, logogram, ideogram or smiley that is embedded in text and used across all electronic forms of communication. With Unicode support, businesses can easily insert an emoji into an SMS marketing message to personalize it according to their needs. Utilizing emojis is a great way to connect with your audience on their level for many SMS marketing campaigns. However, if you’re trying to convey a serious message, inserting an emoji may change the tone of voice of your message and therefore may not be appropriate.  


Personalize the Customer Experience Today

Take advantage of Notifyre’s SMS personalization tools today and discover the difference implementing SMS marketing in your business can make. Create a free Notifyre account and start sending SMS instantly.  

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