Accelerate Your Political SMS Campaign: 5 Effective SMS Marketing Examples

Boost Voter Engagement with Reliable Political Text Messaging 

A political campaign, or election campaign, is the means by which candidates and political parties prepare and present their ideas and positions on current issues to voters in order to influence their decision making and cast their vote in favour of a specific candidate or party.  

In order to pull off a successful political campaign, candidates and political parties use a variety of marketing techniques to reach voters in the lead-up to election day. This includes radio advertising, billboards, flyers, events and more.  

A great way to accelerate your political campaign is by utilising SMS marketing. With open rates as high as 98% and 7.5 billion mobile phone users by 2026, an political SMS service can assist your political campaign by reaching your voters on the channel they use the most. 

Australian Political SMS Rules & Regulations 

In Australia, political parties and candidates are permitted to send unsolicited SMS messages during election campaigns or during periods of political debate, as these communications are exempt from most spam regulations (ACMA). Political text messages, aimed at influencing votes, are not considered commercial and therefore do not require prior consent or an unsubscribe option. However, these messages must include an authorisation statement, detailing the sender's party name and state or area and the name of the person within the party. For comprehensive guidelines on these regulations, read the Authorisation of Political Communication Guide.  

Political Campaign SMS Templates

1. Political campaign alerts and updates

Make the most of those important days leading up to the big election by sending SMS alerts and updates. These could be for events, political views, positions and more.  

Examples: 

• We’re hosting a sausage sizzle in Corbins Mark @ noon. Come on down and wear blue to support your local candidate! CBP, Canberra, C Bracken.
• We’re putting a stop to greenhouse gas emissions by 2025. Vote #1 for ABC Party this election: bit.ly/abc-more-info. CleanParty, Brisbane, M Nelly.
• Show your support this Saturday at Michelle’s café! Your candidate will be answering questions on how they’re working to alleviate unemployment. OneParty, Sydney, S Fields. 

2. Organising volunteers

Many political parties are backed by their volunteers, who volunteer their time at local campaign meetings, handing out how-to-vote cards on election day and more. Online SMS provides an easy way for you to organise your volunteers, including sending them notifications, event reminders and more. 

Examples: 

• Your presence is requested at the ABC Party campaign meeting on Friday, 9th May at People’s Restaurant. We’d love your support. ABC Party, Perth, J Henry. 
• We need volunteers for our mailbox drop in Palmview area. Can you help? Bit.ly/pv-drop. PromLand, Canberra, Ken G. 
• Are you available on election day? Lunch is on us for volunteers assisting at polling booths across the city. We’d love your help: bit.ly/poll-day  Elect4tune, NT, V Murry. 

3. SMS reminders to cast votes

One of the easiest ways to get in front of your voters is to send a political SMS broadcast reminding them to cast their vote on election day. In Australia, voting is compulsory and so a friendly reminder can go a long way.  

Examples: 

• Don’t forget to cast your vote this election day! Polls open at 9am. Vote #1 for ABC Party and help us make a difference! CleanParty, Brisbane, M Nelly.
• Jason, the polling booths close tonight at 6.00pm! Make sure to get your vote in and have your voice heard. Vote #1 for XYZ Party. Canberra. O Jane. 
• Are you ready to vote tomorrow? We’re ready to start making a difference in your local area. Vote #1 for FEG Party. Melbourne, Alison H.

4. Links to find a local polling booth

Elections don’t happen often, so make sure your voters know exactly where to go by sending a political SMS with a link to find their local polling booth. Utilise 2-way SMS to get your voters engaged.  

Example: 

• You: "Peter, tomorrow is election day! Do you know where to vote? Reply with your postcode and we’ll send you polling booths in your local area"  PromLand, Canberra, Ken G.

  Peter: "4553"

  You: "There are 6 local polling booths for your area. View more here: bit.ly/where-to-vote"

5. Election result announcements

After the election is ended, you can take the opportunity to send your voters a political SMS broadcast to let them know if any of your candidates won their local area election, or were successfully voted in.  

Examples:  

• Hi Felicity, thanks for your vote! We’re pleased to announce that Janet Joseph will now be your local Member of Parliament. Any questions or concerns? Get in touch here: bit.ly/janet-joseph 
• Your new Prime Minister is Fred Frankly! We appreciated your support at the polls this year. Find out more about Fred’s plans for Australia here: bit.ly/fred-frankly OneParty, Sydney, F Fankly. 
• Thanks for your vote, Michael! We congratulate Kiara Knight on gaining a seat in Parliament!  ABC Party, Canberra, O Jane.

Sender ID vs Virtual Mobile Number

Choose a sending option that best fits your political SMS marketing goals. Notifyre offers sending from, a dedicated virtual SMS number, Sender ID or the free system number. For political campaigns that require high visibility and trust, a Sender ID is a great choice. If voter interaction is important, a VMN allows for direct responses. For a budget-friendly two-way option, Notifyre’s System Number offers a simple way to send and receive replies without a dedicated number.

Looking for a Sender ID for your political SMS campaigns? Sign up today!

5 Ways to Send Political SMS Campaigns

Notifyre’s SMS gateway enables campaign managers to send messages via any device through the method that best suits them. Here are 4 ways to send SMS online with Notifyre: 

Create SMS Opt-In Forms for Political Text Messaging

Creating an SMS opt-in form for your political campaign is an effective way to reach your constituents and keep them informed. However, it's best practice to gather consent using an online form before sending text messages. Here are 7 ways how you can grow your opt-in list.

Enhance Your Political Campaign with SMS Marketing

The sky is the limit when preparing and managing your political campaign. By utilising SMS marketing, you can reach your voters before, on and after election day. Start sending SMS messages today with Notifyre and take full advantage of our SMS features to enrich your message and make your political campaign stand out from the rest. Sign up to get started! 

You can also explore SMS tools for law firms and legal services to strengthen client relationships and keep cases moving forward with Notifyre SMS.