A political campaign, or election campaign, is the means by which candidates and political parties prepare and present their ideas and positions on current issues to voters in order to influence their decision making and cast their vote in favour of a specific candidate or party.
In order to pull off a successful political campaign, candidates and political parties use a variety of marketing techniques to reach voters in the lead-up to election day. This includes radio advertising, billboards, flyers, events and more.
A great way to accelerate your political campaign is by utilising SMS marketing. With open rates as high as 98% and 7.5 billion mobile phone users by 2026, SMS marketing can assist your political campaign by reaching your voters on the channel they use the most. We dive into the top 5 effective SMS marketing ideas to accelerate your political campaign and the advanced SMS features available with Notifyre below.
1. Political campaign alerts and updates
Make the most of those important days leading up to the big election by sending political campaign alerts and updates via SMS. These could be for events, political views, positions and more.
2. Organising volunteers
Many political parties are backed by their volunteers, who volunteer their time at local campaign meetings, handing out how-to-vote cards on election day and more. SMS provides an easy way for you to organise your volunteers, including sending them notifications, event reminders and more.
3. SMS reminders to cast votes
One of the easiest ways to get in front of your voters is to send a political SMS broadcast reminding them to cast their vote on election day. In some countries, including Australia, voting is compulsory and so a friendly reminder can go a long way.
4. Links to find a local polling booth
Elections don’t happen often, so make sure your voters know exactly where to go by sending a political SMS with a link to find their local polling booth. Utilise 2-way SMS to get your voters engaged.
You: "Peter, tomorrow is election day! Do you know where to vote? Reply with your postcode and we’ll send you polling booths in your local area"
You: "There are 6 local polling booths for your area. View more here: bit.ly/where-to-vote"
5. Election result announcements
After the election is ended, you can take the opportunity to send your voters a political SMS broadcast to let them know if any of your candidates won their local area election, or were successfully voted in.
Powerful SMS features built for political campaigns
Enhance your political campaign with SMS marketing today
The sky is the limit when preparing and managing your political campaign. By utilising SMS marketing, you can reach your voters before, on and after election day. Start sending SMS messages today with Notifyre and take full advantage of our SMS features to enrich your message and make your political campaign stand out from the rest. Sign up to get started!