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How to Improve Internal and External Business Communications with SMS

Updated Feb 7th, 2025 - 3 mins
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SMS text messaging has become an increasingly popular method of business communication in the 21st century. Due to its immediacy and ability to connect directly with audiences, SMS provides many benefits to organisations including reducing costs, improving operational efficiencies and improving overall communications. 

From internal communications with employees and staff to external communications with customers and clients, there are unlimited ways to use SMS in your business with many SMS features to keep SMS text messages customised for your organisation’s communications needs. 

We dive into how to improve internal and external business communications with SMS and show you how simple it is to implement Notifyre SMS with current business communications processes and workflows. 

Three people in corporate wear presenting to another group of people who are sitting down

Internal SMS Communications

For any organisation, effective internal communication is essential for business productivity and overall employee efficiency. Although companies use a wide range of internal communication channels, we’ve seen organisations around the world embrace new digital technologies due to the COVID-19 pandemic and its impact on face-to-face communication and remote working environments.  

As an internal communications channel, SMS assists businesses in providing a way for employees, staff and team members to communicate and quickly deliver time-sensitive information when required. With Notifyre’s easy-to-use multi-channel communications platform, internal communication has never been easier. 

Roster Management and Shift Notifications

Use SMS text messages to effectively manage employee rosters and fill empty shifts as soon as possible. Send employees their weekly roster, and provide notifications for upcoming shifts or confirmations when shifts are cancelled. There are multiple ways to use SMS for roster management depending on your organisation’s communications requirements. Read more about optimising shift scheduling and staff roster management via SMS

Meeting Reminders and Updates

Send SMS text messages to employees and staff to remind them of upcoming meetings, provide updates on meeting results or links to meeting and preparation notes. This ensures employees don't miss meetings and are well prepared. Notifyre’s 2-way SMS feature also allows employees to reply to received SMS messages from your organisation, for meeting cancellations or attendance responses. 

Explore 2-Way SMS

Emergency Alerts and Notifications

Ensure all employees and staff are notified of any emergency situations that may impact their ability to work or continue with their normal duties. With online text messages sent through Notifyre in a matter of minutes, quickly and efficiently update employees on weather alerts, health alerts, office closures and more.  

Office Announcements and News

Do you have a new team member joining your business? Want to let your team members know of an upcoming event or conference? With Notifyre’s bulk SMS broadcast feature, easily send a bulk SMS text message to employees or staff to notify them of any office announcements or news.  

IT Updates and Notifications

If employees or staff are unable to perform their normal duties due to technical difficulties, maintenance or delays, it’s important to notify them as soon as possible. This ensures their productivity and efficiency remain high and allows them to work on alternate tasks during the downtime. Sending SMS text messages is the perfect way to land information straight into their hands including details on system outages, server maintenance or anything IT related. 

External Communications

Not only is SMS beneficial for organisations to improve internal communications, but external communications management with customers or clients is also necessary to maintain positive relationships, build trust in your brand and boost business revenue.  

Notifyre’s feature-rich SMS tool powers businesses’ external communications by allowing for instant engagement with customers or clients, no matter where they are. With a 98% open rate and 90% of SMS text messages read within 90 seconds, there’s no better way to connect with your audience than through SMS. With external communications features, Notifyre can also help your business conduct SMS customer satisfaction surveys

Booking and Appointment Reminders

SMS is the perfect revenue booster, providing organisations in many industries with the ability to send SMS appointment reminders, confirmations, updates and more. Remind patients of upcoming healthcare appointments, customers of travel or hotel bookings and hair and beauty appointments with a fast SMS text message. 

Event Reminders and Notifications

Encourage maximum attendance to events and conferences with event reminders, invitations and confirmations via SMS. Send a confirmation once a ticket or booking has been placed, then follow-up with SMS text message notifications to ensure your audience doesn’t miss out. 

Order Scheduling, Receipts, Shipping and Delivery Confirmations

Send SMS text messages to your customers at every step of their purchasing journey. From sending SMS receipts, order confirmations, updates, shipping notifications and delivery confirmations, SMS is the perfect tool to ensure customers remain informed about their purchase and to encourage repeat purchases. 

Mass Alerts

Use an online SMS service to ensure customers are always kept up-to-date on emergencies, system outages, maintenance or security breaches and more. When it comes to meeting compliance requirements across your organisation’s communications, the fastest way to notify customers and clients is through an SMS alert. 

Explore Bulk SMS

SMS Marketing

SMS marketing is the perfect marketing tool to help boost sales by sending SMS text messages to customers for special offers, promotions, in-stock updates, product launches, customer satisfaction surveys and more. SMS marketing is incredibly effective, with g2 stating SMS click-through rates can be as high as 36%. 

How to Send an SMS with Notifyre

There are multiple ways to send an SMS with Notifyre: 

  • Online dashboard – access Notifyre’s secure online dashboard from any device with an internet connection, easily sending and receiving SMS when required. 
  • Email – quickly send email to SMS text messages via your existing email client, without ever leaving your inbox. 
  • Notifyre app - manage your organisation’s SMS communications from anywhere with the free Notifyre desktop & mobile app.  
  • API integration – integrate Notifyre’s SMS functionality with existing applications and workflows via Notifyre’s powerful SMS API gateway

To manage SMS communications across your team, you can adjust user permissions and account settings. For more information, refer to the blog on user permissions and account management.

Get Started with Notifyre SMS

No matter your organisation or industry, SMS can benefit your business. Get started now and create a Notifyre account or give our sales team a call on 1300 032 836 for a demonstration of the Notifyre platform. If you happen to be in the real estate business, you can read more about SMS for real estate realtors, ideal for closing deals, booking inspections, and managing emergencies.

Simplify Your Business Communication with SMS

Instantly connect with employees and customers using Notifyre’s secure SMS platform. Try it today!

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